That was a good read. I haven't heard many positive things about Facebooks new plans but I like the new features (ie. instant personalization). If this can make my experience of websites more interesting and relevant I'm all for it.

But like Jeff Jarvis says: Facebook should give us the control of which sites get instant personalization etc. It's like walking through a mall and every time you enter a shop you're not sure if you're wearing clothes or not.