The reason it's easy is because you set it up and then you can just forget about...

icode · on Feb 27, 2011

Whats the advantage over typing a money transfer order in the online interface of your bank?

huangm · on Feb 27, 2011

Most people behave differently in "near-mode" and "far-mode".

I'm more willing to commit to donate $20 to charity 6 months from now, than I am to cough up a $20 this instant.

SwipeGood (and BoA's keep the change program) try to short-circuit this cognitive bias by getting you to commit now, but pay incrementally.