From my observation, people tend to use microwaves 2 different ways.
Either they're for quickly reheating small amounts of leftovers or maybe boiling a cup of water for tea, and you have no idea for how long, in which +30 is all you need. You never do more than 2 minutes at a time. You'd never put something in for 10 minutes.
The other way is the microwave as a kitchen tool, where you do things like put in a large frozen family-size something (soup, veggies, etc.) and reheat it on 20% power for 20 minutes.
The 2-button microwave is awesome for the former group. It's useless for the latter group.
An office I worked in had a microwave that had only a single dial. The dial had time increments on a pseudo-logarithmic scale from 10 seconds up to tens of minutes. Turn clockwise to turn on, turn counterclockwise to turn off/clear. It was nice because you could also decrease the time mid-cook if you decided that you didn't want to as long and were fine eating a slightly colder lunch.
That's it. Just press 30 seconds and it turns on for 30 seconds. Want two minutes? Press it 4 times. Want it to stop? Press clear.