I, like Ixiaus, also took something different away from the article than most of the comments. I have several smart, talented friends who indulge in social media to a gross extent. They are the kind of people, like Mayer, that are at the point where they are asking questions like, “Is this a good blog? Is this a good tweet? Which used to be is this a good song title? Is this a good bridge?" but for their respective fields/talents. I certainly wish they would invest less time into those questions and more time into their craft/themselves.