I can imagine how the meeting after this posting went: http://news.ycombinator.com/item?id=3673462

Boss: "Gentlemen: The $1B investment in TSA nude body scanners we made is worthless. Suggestions?"

Tom: "We could monetize the old way, call it a fancy name, and pretend we actually do something extra, so that people still feel safe."

Boss: "Good idea, Tom. Get to it."