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iOS app success is pretty much guaranteed - if you're smart enough to take your skills and start selling them at market rate to every Tom, Dick, and Harry who wants to hit the iOS lottery.

In a gold rush, the guys who do the best are the ones selling picks.



Selling your time and skills isn't selling pickaxes. That's just offering to dig for gold at a cost above what you'll find when you dig.


Exactly. In the app gold rush, the ones selling pickaxes are Apple and Google with iOS and Android.


Or writing books, holding seminars, training sessions, selling development tools, etc.

RubyMotion is a great recent pickaxe example. Write for the App Store using Ruby for only $150 now or $200 later! Buy Now!


I have two iPad music apps in the store that both had long stints in the "what's hot" section and one was as high as #13 in the US music category and #7 in the UK.

When I consider how much time they took to write I would have been much, much better off spending that time on oDesk contracts at $20/hr, and don't even talk about what I could have made on a real developers salary in that time.

Selling your own apps now is a fool's game. Apple trumpets the successes because it helps them sell hardware.


Did you make too few sales, or not enough money per sale?

Perhaps the iPad music category is too niche, unless you can justify a high price-point.


Hard to say. As other people have reported, total profit seems to be loosely correlated with price. I sell more at lower price points but total revenue is similar.

Some music apps make do really well but they're generally much less complex and technical than mine.


Working for every Tom, Dick and Harry sounds like a fucking nightmare.




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