In my experience: "real men" like diesel just fine here in America. So long as it's bolted to an F150 frame and can tow your whole house, and also your neighbors house, and his garage, with two Toyota Prius' parked inside.
I'm still disappointed that Toyota doesn't make their diesel trucks available in the US. I would kill to have a diesel in my 4Runner (before they made the 4Runner covered in plastic and less capable). 35MPG and torque from here to the moon... why Toyota? Why?
Since the dye is detectable for years and most folks know each other, they tend to avoid criminal activity. If you are already buying bulk for the combine, you might as well get another delivery for the trucks. It tends to waste a tad bit of fuel driving into town and filling up for no good reason.