Are you sure about that? Because I think you can find similar such themed articles in any given mens magazine, and unless the economics of print have changed, such articles require significant amounts of ink and trees to produce, so someone in the audience is interested in it.

Perhaps this article attracted attention because it was well-written and well-produced with a liberal use of attractive graphics...as opposed to the 100% width Times-New-Roman-400-word-paragraph format that many bloggers use. Why were you so quick to jump to sexism?