When you're done with an article for the "Frontal Cortex" section, read it aloud to yourself and smack yourself in the head with a frozen herring for every time you use the word "we", "us" or "our" in your article. If you have a headache when you're done, burn the draft and rethink the whole thing, b/c your article obviously suffers from a "smug we" bias.
When you're done with an article for the "Frontal Cortex" section, read it aloud to yourself and smack yourself in the head with a frozen herring for every time you use the word "we", "us" or "our" in your article. If you have a headache when you're done, burn the draft and rethink the whole thing, b/c your article obviously suffers from a "smug we" bias.