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Personally, this is VERY exciting for me. The biggest challenge I have seen with traditional universities getting into "distance learning" is that they are very much focused on delivering a full "classroom" experience rather than tailoring the experience to the medium.

Example: many course videos are of a "live" class and are repeated for every semester regardless of the subject. Next to no re-use of course video is seen from semester to semester. The experience is very much one of time/place-shifting a class experience.

Also, the focus is almost NEVER on interactivity. As a distance student, you're VERY much dependent on your professors willingness to read and answer emails or post in forums.

I was very surprised that MITx had an IRC server set up for the EE class that were offering. I nearly fell out of my chair when I saw they had hundreds of people in the channel.

So, from my point of view, the biggest shift we are seeing is a willingness of the brick-and-mortar universities to consider working with a partner that is going to market their professors and university brand to a very wide audience and yet enough of an arms-length away that there is little risk to the "brand" if things go sour. The fact that there are NO for-credit courses is quite conspicuous and you should expect the universities to attempt to maintain an implicit separation between MOOCs (massive open online courses) and their traditional "residential" offerings.

That said, the writing is on the wall: the traditional model doesn't scale and financial pressure is going to push ALL schools towards this model in some fashion or they will simply become irrelevant. As I drive up and down I-95 in the Northeast, one of the things I've noticed is that there are a massive number of traditional schools advertising on billboards. This NEVER used to happen and most universities (IMHO) considered it a sign of desperation to advertise for students as opposed to recruiting.

What we are witnessing is a race developing. Think back to the early days of Yahoo/Altavista/Google. There are going to be some big winners and some also-rans in this fight. I'm betting on it.

Full Disclosure: I earned my bachelor's degree from Harvard via their Extension School and did the majority of my coursework online using their video delivery platform. I graduated in 2009 at 39 after a LONG absence from school to chase my fortune on the Internet. Best decision I ever made.



That said, the writing is on the wall: the traditional model doesn't scale and financial pressure is going to push ALL schools towards this model in some fashion or they will simply become irrelevant.

I don't disagree there are all kinds of problems. But how does this initiative address any of the financial pressures? It does nothing to reduce the cost structure of universities; in fact it increases the cost structure by adding another thing their professors and administrators must do, not instead of but in addition to everything they currently do. And yet, it does not provide any new revenue streams to pay for that. At least, it doesn't unless there is a payment from Coursera to universities as part of this deal that hasn't been announced yet. My guess is that they're hoping to use it as an advertising loss-leader to attract students and prestige. But that would mean doubling down even more on the traditional high-tuition model, because that's what's going to ultimately subsidize the free courses.

Now if they charged for the online courses, I could see that making a difference in the financial picture. Maybe that's the longer-term plan, for-pay online courses with Coursera and the university splitting the proceeds. That would be closer to the Harvard Extension School model you mention.


How much do you pay for Google searches? For Yahoo! email?

The revenue model is going to be something that is roughly similar to the ones we have with any number of "freemium" type services.

My bet is that there is going to be a certification track that complements the online course delivery. I've seen this with industry certifications (JNCIE, CCIE are ones I'm familiar with) and that the cost to get "certified" will be fairly substantial. It'll also require physical presence and some practical demonstration of competence. For math, I'd expect a traditional sit-down exam. For CS, probably some combination of programming exercise and exam. I don't know how this will work for the humanities.

And one other thing considering the cost argument: paying for the production of a video lecture and the hosting of the content for hundreds of thousands is going to be a fraction of the cost of paying even a grad student to give a lecture on-campus.


It reduces the margin cost for each individual student.


How so? You don't get a degree from these online courses.


You don't get a degree now.

Mark my words: in a few years, you'll be able to certify that you passed each course and you'll get some form of certification for passing a sequence of courses. It might not be called "BS in CS from MIT" but it'll be looked at the same way.




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