Couldn't disagree more. HN community is the most (brutally) honest and it's feedback can prove very valuable - regardless whether HNers are the target market or not.

Just because you like hacking/coding/engineering/hn-job-title-here, you can't enjoy cooking?

I've never thought of HN as a marketing platform. It's a place for Hackers (perhaps the "news" fails to encompass the full site) to discuss PG's concept of hacking entrepreneurs. Far too many Show HNs target developers.

Cooking often requires hacking. Engineers love to cook. Also, startups often look for cheap/simple food to sustain them.

Cooking/food articles consistently do well here.