We tried to do that early on and the problem we ran into was that as a metasearch, we're sourcing in rooms from many different sellers and each one likes to name their room selection something different. You add to this that some rates are "flexible" and you could actually get one of several types of rooms and we run into a matching problem.

Today, travelers can pick their seats on a flight or pick their cabin on a cruise but yet you're still not able to pick a hotel room for various reasons. If the industry moves to support this model, we'll be there with our room data ready and willing to integrate.