If you're going in the opposite direction, doesn't that mean you're going backwards?

That's the kind of one-dimensional thinking we're trying to disrupt.

That's the kind of disruptive thinking we're trying to disrupt. With disruption.

Backwards and forwards are relative terms. And one-dimensional.

Sometimes by going only forward, you might simply hit a local maxima.

It can be both. For example, if you find a better way to run a 'newspaper,' then you're disrupting an existing industry, but you could also be trailblazing in the way that you approach it (i.e. a way that no one as ever tried before).