The 4k confusion comes from the decision to simply double 1080p for consumer equipment instead of going the route cinema is going with true 4k horizontal resolution and still co-opt the easy 4k name.
And really, who wants to walk around saying 2160p? Makes me want to follow up with "1.21 gigawatts!"
I do agree with a statement in an article posted here about 4k a few days back. At this point the cinema guys should toss in the towel and just use the term 4K PRO and let consumer equipment use 4k.
1080 = 1080 vertical pixels
4k = 4000 = 4000 vertical pixels? Nope.
Shit's confusing. 2k or 4x would be less confusing.